One of the hottest stars in Kerala, the Telugu youth icon Allu Arjun is a craze among the youngsters in the state.
His Telugu film Arya dubbed into Malayalam did business for over Rs 2 Crore in the state.
It paved way for a boom in Telugu films getting dubbed into Malayalam. Now Allu’s latest a sequel Arya- 2, is getting ready for a big bang release on February 5 in over 100 screens in the state.
No dubbed film in recent times is releasing so big in Kerala, as big as an M & M release. The only other Malayalam film releasing is P Sukumaran directed Yuga Purushan on the life and times of the social crusader turned saint Sree Narayana Guru.
Divya Pictures Palakkad is releasing Arya-2 big as they have rumoured to have paid over a Crore for the Malayalam dubbing rights of the film. The film is expected to take a bumper opening in Kerala.
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