Firstly, I wish to congratulate V.V Vinayak, NTR Jr on their smashing hit Adhurs. I am happy that the telugu film industry started its new year with two successes – Adhurs and Namo Venkatesa. There were ‘panel discussions’ in telugu news channels if Adhurs would beat Magadheera’s collections. Most ended in a deadlock. Instead of hoping “Truth shall prevail”, I thought I’d do my bit my publishing the real numbers from the trade. Let them do the talking. Mentioned below are the first week ’shares’ and not the ‘gross’. Incidentally, today (21st January 2010) is the 175th day of Magadheera
| Area | Magadheera | Adhurs |
| Nizam | 7,10,000,000 (100 prints) | 3,02,000,000 (60 prints), 8 day share – Rs 3.12 crore |
| Ceeded | 4,63,000,000 | 3,38,000,000 |
| Utthar Andhra | 1,80,000,000 | 1,59,000,000 |
| Guntur | 1,92,000,000 | 1,67,000,000 |
| Krishna | 1,26,000,000 | 1,16,000,000 |
| East Godvari | 1,01,000,000 | 1,35,000,000 |
| West Godvari | 1,24,000,000 | 1,30,000,000 |
| Nellore | 1,03,000,000 | 89,000,000 |
| Total AP | 19,99,000,000 | 14,36,000,000 |
Also, there are factors that affect the collections that need to be taken into mind while comparing. Magadheera had more prints in Nizam, and released during normalcy. Where as, for Godavari districts Adhurs had the advantage of a price-hike in tickets which Magadheera did not. Adhurs opened during Pongal season, with competition while Magadheera opened in a non-peak season without competition.
Being a distributor, I understand records are meant to be broken and don’t last forever. I am keen to see which telugu movie would cross Magadheera’s full run collections. I personally would also appreciate the fall of its records, because it means that those collections are not a once-a-decade phenomenon but a testament to the increased revenue potential of a telugu film.
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