The Pepsi Co India has launched a talent-based contest '7UP Star with Allu Arjun'. The 7Up brand is trying to beat the heat with the 'Star with Allu' contest in Andhra Pradesh, where consumers are judged on their dancing skills and showmanship.
The contest has been launched across 13 cities in Andhra Pradesh including Rajahmundry, Kurnool, Guntur,Vijaywada, Hyderabad and Vizianagram. Seven winners are being selected by Tollywood heartthrob, Allu Arjun, who will then star in a music video with him.
Allu Arjun described dance as a spirit and it's a way to express happyness. He said that he is very lucky to have a platform to showcase his talents. He showered praises on the physically challenged people who participated in the contest.
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